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8th Annual Sport and the Law Conference
10 June 2009
Hewitsons commercial Partner, Luisa Leone, was one of a number of speakers presenting at the 8th Annual Sport and the Law Conference, held in London recently. This is the second year Luisa has been a guest presenter at the conference, at which looked at topical legal issues concerning the world of sport.
Luisa’s presentation reviewed ambush marketing tactics and the steps which sponsors and event organisers can take to protect against them.
"Legal and non-legal measures have to be adopted, particularly against the more creative ambushers. Such ambushers tend to avoid direct statements that the ambusher is an official sponsor of the relevant event or team and are careful not to infringe the sponsor's or event organiser's registered trade marks," said Luisa.
If you would like to discuss ambush marketing with Luisa, contact her at luisaleone@hewitsons.com or call 01223 461155.
