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Hewitsons were once again the proud sponsor of the business innovation category at the Cambridge News Business Excellence Awards on 22 March 2012.
Without proper planning it's all too easy to go down this path!
Although often overlooked due to not having the visible teeth of a conventional court action for trade mark infringement, passing off and/or trade libel, a complaint to the Advertising Standards Authority can often be a cheap and extremely effective way of preventing competitors from making undesirable statements or comparisons.