Since March 2020, Marcus Rashford’s partnership with FareShare, a charity fighting against hunger and food waste, has helped to propel him to the top of the Sunday Times Giving List. At just 23 years of age, Rashford is the youngest person ever to top the list.
According to FareShare, Rashford’s partnership, which has helped raise £20 million has assisted with:
- distributing the equivalent of over 21 million meals to families in food poverty;
- increasing awareness of child hunger in the UK;
- launching the Child Food Poverty Taskforce in September 2020, comprised of charities and food businesses seeking to tackle child hunger; and
- changing Government policy on free school meals for children during the pandemic, seeing them extended throughout lockdown and the holidays.
Across the wider charities sector, despite lockdown restrictions hindering in-person initiatives, donations to healthcare and food poverty charities have increased to a record level since the start of the coronavirus pandemic. On the other side of the Atlantic, a similar trend has emerged, with charitable donations growing 8.4% from 2019 to 2020.
However, there are already signs that this surge in donations will not continue throughout 2021, with some charities forecasting significantly reduced fundraising this year. Marie Curie, for example, has estimated that an inability to plan fundraising events and volunteer reluctance may result in a £38 million shortfall.
With vaccinations progressing and the final removal of social distancing restrictions in sight, we hope that you are able to put your fundraising plans in motion. If you would like to speak to a solicitor about any aspect of charity law or governance, please click here to contact a member of our team.