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07th March 2016

Tourism Social Enterprise for Cambridge

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In March 2015 Hewitsons participated in and won a tender to advise Cambridge City Council on the creation of a new stand alone Destination Management Organisation (“DMO”) together with the transfer of its tourism service to the DMO.

Hewitsons’ remit was to set up the new DMO and to advise on the seamless transfer of assets (including employees) and liabilities to the DMO. The project follows in the footsteps of Cambridge Live and Cambridge BID, which led the way in developing new social enterprise models of delivery for some areas previously delivered by Cambridge City Council.

During the project Hewitsons drafted and advised on the Business Transfer Agreement, advised on State Funding issues and worked with Cambridge City Council and the DMO to ensure successful completion of the project within the milestones set. Hewitsons welcomed the opportunity to participate in some of the DMO’s board meetings and the firm also worked closely with Cambridge City Council and the DMO in relation to the transfer of employees within the Council’s tourism sector, pursuant to TUPE, to the DMO.

The DMO press launch took place on 13th January and operationally the organisation went live on 1st February. The DMO is heralded as an innovative business-led public/private sector partnership with the aim of increasing investment and support to the tourism industry. The purpose of the DMO is to grow the value of the visitor economy by promoting Cambridge and the surrounding area and providing the best possible visitor experience.

The DMO has been covered in a range of online publications throughout Cambridge which include Travel GBI, Cambridge Network and Cambridge News and Travel Mole. To read all the articles in full please click the links below.


To watch a video about the DMO launch please click the clink below to take you to the Cambridge TV website.