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Sponsorship

All sports organisations and most especially governing bodies of sport will at some time or another require sponsorship. This will either provide much needed funding in addition to any core funding or by definition, raise the profile of the organisation or governing body.

Increasingly we see sports organisations having principal or main sponsors and also subsidiary sponsors. This particularly arises in an Olympic/Paralympic year. In some cases the commercial rights, the subject of the sponsorship agreement will be split into various parts. For example, broadcasting rights may be separated from image rights or licensing rights. The sports organisation will want to be extremely careful that the sponsor materials used as part of the sponsorship do not corrupt or in any way damage its existing identity or reputation.

One will also want to be satisfied that the arrangements in no way breach any IOC or BOA guidelines concerning advertising.

The sponsor may seek to impose obligations on the sports organisation but be unwilling to accept obligations from the sports organisation. This should be resisted at all cost and we are able to advise on all aspects of sponsorship agreements.

 

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“Ben Moorhead’s professionalism and attention to detail is commended and we would thoroughly recommend [Hewitson Moorhead] to any sport governing body or charitable organisation wishing to engage them” 

Cerebral Palsy Sport

“Ben’s expertise was very apparent and he was easy to work with. He was both responsive to changes that we proposed and assertive in response to proposals when necessary. His experience undoubtedly helped us to complete the project in a relatively short time and he displayed great patience as we progressed” 

Clay Pigeon Shooting Association

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