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All sports organisations and most especially governing bodies of sport will at some time or another require sponsorship. This will either provide much needed funding in addition to any core funding or by definition, raise the profile of the organisation or governing body.

Increasingly we see sports organisations having principal or main sponsors and also subsidiary sponsors. This particularly arises in an Olympic/Paralympic year. In some cases the commercial rights, the subject of the sponsorship agreement, will be split into various parts. For example, broadcasting rights may be separated from image rights or licensing rights. The sports organisation will want to be extremely careful that the sponsor materials used as part of the sponsorship do not corrupt or in any way damage its existing identity or reputation.

One will also want to be satisfied that the arrangements in no way breach any IOC or BOA guidelines concerning advertising.

The sponsor may seek to impose obligations on the sports organisation but be unwilling to accept obligations from the sports organisation. This should be resisted at all cost and we are able to advise on all aspects of sponsorship agreements.

Key Contacts

Kevin Fletcher - Consultant

Kevin Fletcher


+44 (0)1604 463373

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